Thursday, May 28, 2009
Gather: The National Stationery Show Way
The National Stationery Show, described by someone on Twitter as "Fashion Week for paper people" was held from May 17-21 at the Javits Center in New York. Stationery companies from Crane & Co. to hen and barley press to companies you've never or not yet heard of have booths of varying sizes and complexity. It is a very creative atmosphere, a lot of fun, and a great networking, marketing and sales opportunity.
This year, we and a few other companies from A Fresh Bunch got creative and gathered together to have a group presence at the show. Done very last minute, our booth did not have the polish or presentation that it would have normally, but we pooled our resources, got ourselves and our products there, and made a splash at the show. Retailers loved the one stop shopping for 6 lines in one booth, and we each loved having sales help that allowed us to devote time to networking, trend-spotting and socializing with our paper friends. We're going to do it again next year, and are already making plans for improving upon a good thing.
Here are some highlights from the booth:
hen and barley press: our new magnets (shown at left) were a big hit, as was our new combined Completely Custom & Semi-Custom program. With over 14,000 design options, and 15+ stationery & gift products, this program defines one-stop shopping! As one of our retailers said upon seeing the Semi-Custom designs, "Oh, I will sell a ton of this." You can't beat that reaction (or the show special price tag of $150).
marzipan inc./fin+roe: marzipan inc. has launched a new custom album called fin+roe that had retailers all abuzz. Their photo magnet announcement cards drew quite a crowd and we love them, too!
evy jacob: we love evy's tagline of celebrate everything, everyday and her designs reflect that love of celebrations small and large. Her personalized albums were a huge hit and we loved their bar/bat mitzvah designs in particular.
Artful Sentiments: there is something about Molly's handblocked prints, they are simple and yet vibrant at the same time. Her coasters had us drooling with their fabulous prints.
Demby & Solomon: Lysa of Demby & Solomon donates her time & design talent to A Fresh Bunch, designing all of our group's logos and visual communications. Her new line of imprintables is fantastic, and we also loved her clever correspondence album.
Lucky Star Press: Sarah of Lucky Star Press recently had a new baby and still managed to pull together a fabulous collection for the show. Her amazing letterpress designs are subtle and sophisticated with the right dose of good cheer. We loved the mix-n-match initial sets.
None of us had ever done anything like this before, and felt like we were rolling the dice by having "the competition" in the same booth. But gathering together, pooling resources and really exchanging information with each another was such a positive experience, and we think retailers liked it as much as we did. If you visited our booth during the show, THANK YOU! If you weren't there but want more information, please visit each of our sites.
Here's to gathering together!